MullenLowe Group APAC‘When you come out of the storm, you won’t be the same person who walked in’: 3 systems for…A quick peak into Google Trends data shows, perhaps unsurprisingly, that the phrase ‘unprecedented times’ surged in popularity as a search…Nov 19, 2020Nov 19, 2020
MullenLowe Group APACDelivering more value from existing customers: Not them and you, but us, together.Since the world went into lockdown, it seems the businesses we partner with are increasingly looking to focus more on existing customers…Sep 24, 2020Sep 24, 2020
MullenLowe Group APACDon’t fear AI, fear our complacencyOne of the most salient responses in industry to the Covid-19 outbreak has been to increase investment in Artificial Intelligence (AI)…Aug 6, 2020Aug 6, 2020
MullenLowe Group APACThe race is on to attract conscious consumers. Who’s winning?The wine I am sipping as I write this is a vibrant pinot noir from Otago, New Zealand. It’s very pleasant. I feel like I made a good…Jul 16, 2020Jul 16, 2020
MullenLowe Group APACWhy half the journeys we create simply ain’t the truthI was once a member of a band at school, which has one (now) world famous former member — but before we get side tracked, that’s just me…Jul 6, 2020Jul 6, 2020
MullenLowe Group APACPartnerships: why asking ‘what’s in it for society?’ will matter more than ever post-COVID 19If COVID-19 has shown us anything, it is that purpose-driven partnerships can be convened at scale, at pace and with terrific…Jun 12, 2020Jun 12, 2020
MullenLowe Group APACBrand purpose post-COVID 19: how one-off gestures can become long term intentionsA crisis can bring out the best or worst in people. In Mandarin the word for ‘crisis’ is composed of two Chinese characters signifying…May 27, 2020May 27, 2020
MullenLowe Group APACRecognise and respond, but don’t forget to react and rebuild: adapting to the current COVID contextCOVID-19 is having a truly global impact and we are still in the midst of tackling it. It’s a challenging, confronting and, frankly, scary…May 22, 2020May 22, 2020
MullenLowe Group APACShort-cutting the back and forth: aka an ode to true collaborative practices, beyond tech…Thoughts from Jonny Sark, Head of Business Consulting and InnovationFeb 6, 2020Feb 6, 2020
MullenLowe Group APACReady to get your agency data-enabled for the new decade?In this post Jonathan Hart, Director of MullenLowe Group’s Data Science & Analytics Centre of Excellence, provides essential navigation…Jan 22, 20201Jan 22, 20201
